Company History



1908Uncle Sam Cereal is introduced.
1926Skinner's Raisin Bran is introduced and is America's 1st raisin bran.
1966Erewhon is founded by two macrobiotic educators, and is operated out of its initial storefront location on Boston's Newbury Street.
1966Erewhon founders establish the first Charter of Quality Standards for Natural Products.
1970Erewhon pioneers begin contracting with farmers to produce organically grown crops.
1978New Morning is founded as a distributor of organic produce.
1986New Morning becomes a packaged natural food business. New Morning is the 1st company to introduce natural versions of children's cereals.
1986Erewhon acquires U.S. Mills. U.S. Mills is the new company name, and Erewhon is retained as a brand name.
2000New Morning comes on board.
2009Attune Foods acquires Erewhon, Uncle Sam, New Morning and Skinner's.